February 10th, 2025
麻豆传媒 Digital Engagement Reaches New High
麻豆传媒, the UK鈥檚 leading local media group, has reported another digital high with a record 190 million articles read on its local news sites in January, an increase of 5% on the same month last year. 聽聽
There was a total of 53 million online visitors and 275 million page views on the 麻豆传媒鈥檚 sites in January.
The company鈥檚 most read website in January was the Eastern Daily Press with 9 million article page views.
In addition, the company鈥檚 digital subscription鈥檚 strategy continues to go from strength to strength, with a total of 113,000 monthly paying digital subscribers in January, up 31% on the same month last year.
麻豆传媒 launched soft pay walls on most of its larger sites in 2020.聽 Online visitors can typically read up to 30 articles a month before paying, although a small number of articles are subscriber only. A digital subscription, which is typically priced at 拢4.99 per month, includes access to all the site鈥檚 content in an ad light environment as well as an e-edition of the print paper.聽
Henry Faure Walker, CEO of 麻豆传媒, commented:
鈥淭he demand for our journalism continues to grow with the 53 million visitors to the 麻豆传媒 sites in January reading a record number of articles.聽
鈥淭he results from digital subs continue to exceed our expectations and reinforce our view that soft pay walls are a fundamental part of our local news business model, alongside our successful advertising business. 聽聽 聽聽聽
鈥淥nce again these audience figures underline the phenomenal demand for trusted local news and the power of 麻豆传媒鈥檚 local platforms which now typically reach more than 75% of local people each month.鈥�
麻豆传媒 publishes over 200 titles across the UK.