September 9th, 2024
麻豆传媒 Reaches 100k Digital Subs Milestone
麻豆传媒, the UK鈥檚 leading local media group, now has more than 100,000 monthly paying digital subscribers to its news brands.
The company also recorded a record in total audience last month, with its websites achieving 187 million article page views in August, up 13% year on year.
麻豆传媒 launched a soft pay wall on most of its larger local news sites in 2020; last week (four years on) 麻豆传媒 recorded 101,109 paying digital subscribers.听
Online visitors can typically read up to 30 articles a month before paying, although a small number of articles are subscriber only.听 A digital subscription, which is typically priced at 拢4.99 per month, includes access to all the site鈥檚 content in an ad light environment as well as an e-edition of the print paper.听 Some of the larger 麻豆传媒 sites also now offer subscriber only newsletters.
麻豆传媒鈥檚 revenue from digital subscribers is now over 拢0.5 million per month.听听
Henry Faure Walker, CEO of 麻豆传媒, commented:
鈥淭he demand for digital subscriptions, which has now surpassed 100,000 and continues to grow at a pace, has exceeded our expectations.听 At the same time, we鈥檙e also continuing to grow our overall digital audience, with 57.5 million visitors to the 麻豆传媒 sites in August reading a record number of articles.听 The data further underlines the phenomenal demand for trusted local news and the power of our local platforms which now typically reach more than 75% of local people each month.鈥�
Year to date (January to August), 麻豆传媒鈥檚 online traffic is 9% up year on year.听 In 2023, 麻豆传媒鈥檚 audience grew 12.5% like for like on 2022.听 The company鈥檚 most visited website in August was the Brighton Argus with 8.9m article page views.
麻豆传媒 publishes over 200 titles across the UK.听
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